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  • Writer's pictureCharlieoblunden


In early October 2020, we released our long awaited 'Smiley Jeans' featuring our M2 Lads skanking to Phulla's Dubs, surrounded by four concrete walls and bathed in red light. Along with the collection, we put out a Reel on Instagram - and a few shots from the campaign as shown below.

M2 Smiley Jeans started our new style of staple jean, the classic M on back pockets, Silicone Jacrons, and an embroidered globe on the pockets.

Campaign by: Charlie Soffe

Sound: Sam Fuller, Angus Barry

Talent: Ted Baker, Amaro Davies, Josh Britten, Sam Fuller

Thanks to Miro & Dan

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